A small studio in Dubai built for the show floor

What we bring to a stand or a stage

Ten European show seasons, now in Dubai

LUMIQ's producers and directors come from a decade of European trade show work: Frankfurt, Düsseldorf, Cologne, Hannover, Paris and London, hundreds of stands, with same-day delivery as the normal way of working rather than a rush option. In Dubai we work to the same method and the same standard, and the founder leads the key show weeks in person. Exhibitors who come to Dubai from abroad get the production they would expect at home; exhibitors based in the UAE get a partner who can also produce their European shows. See Dubai and Europe.

The gap between the show and the content

Exhibitors spend more on a Dubai show week than on almost any other marketing activity of the year, and most of them fly home with phone snapshots. The photographer found online was never tested, arrived late, or delivered two weeks after the show when nobody cared any more. LUMIQ was founded to close that gap: a crew that knows the halls, arrives before the doors open, and delivers edited photos and a recap film the same day, so the content works while the show is still the talk of the day.

The founder has spent more than twenty years in film and TV production, directing and shooting for broadcasters, brands and agencies before moving the studio to Dubai. That background shows in the way a stand is covered: direction rather than documentation, light shaped rather than accepted, the moment waited for rather than walked past.

Small crew, cinema cameras, editing on site

Two people on site: a photographer and a videographer, and both edit at the stand from the first upload at midday; nothing waits for an office. RED and Sony cinema cameras, controlled light and radio microphones that fit inside a stand footprint. No shot lists required from the client; one short call and hall and stand number are enough. First selects during the day, the finished set and the recap film before the day is over, two revision rounds and unlimited usage rights on everything.

On a Dubai show floor the exhibitor is from Shenzhen, the distributor from Istanbul and the visitor from Riyadh, so every interview is delivered with subtitles in English and Arabic as standard.

LUMIQ in facts