Trade shows
Exhibition standThe built space an exhibitor rents and designs at a trade show: floor …Shell schemeA standard modular stand supplied by the organiser: aluminium frame, w…Custom-build standA stand designed and built specifically for one exhibitor by a stand c…Fascia boardThe horizontal panel across the top of a shell-scheme stand that carri…Stand numberThe hall and stand code assigned by the organiser, for example Za'abee…Exhibitor manualThe organiser's document (usually an online portal) with deadlines, ru…Exhibitor badgeThe credential that lets an exhibitor's staff and contractors into the…Media accreditationA press or media badge issued by the organiser to journalists, photogr…Build-upThe days before a show opens when stands are constructed, graphics app…BreakdownThe period after a show closes when stands are dismantled and removed,…Show hoursThe hours the hall is open to visitors, typically 10:00 to 18:00 in Du…LED wallA large display made of LED panels used as a stand backdrop or stage s…Floor planThe organiser's map of a hall showing stands, aisles, entrances and fe…Filming and photography rulesThe organiser's and venue's regulations on what may be photographed an…Stand builderThe company that designs, builds and installs custom exhibition stands…National pavilionA large stand organised by a country's trade agency housing many exhib…Hospitality loungeA meeting and refreshment area inside a larger stand, often on an uppe…Ramadan show hoursDuring Ramadan, exhibition and event hours in the UAE are commonly sho…Exhibition organiserThe company that owns and runs a trade show: sells stand space, manage…Trade visitorA professional attendee of a business-to-business show, as opposed to …Lead retrievalCapturing visitor contact details at a stand by scanning badges with t…
Production
Stand walk-throughA short site visit before the show opens, usually during build-up, in …Shot listThe list of photographs and video shots planned for a shoot, in the or…Run of showA minute-by-minute schedule of an event: doors, speeches, reveals, awa…Audio feedA direct line from the event's sound desk to the camera or recorder, c…Lavalier microphoneA small clip-on microphone worn on the lapel or collar, transmitting w…Cinema cameraA video camera built for film production rather than broadcast or cons…GimbalA motorised stabiliser that keeps a camera level and smooth while the …Call sheetThe crew's one-page schedule for a shooting day: location, badge pick-…
Photography
Empty-stand photographyPhotographs of the exhibition stand before visitors arrive: architectu…Team portraits on the standIndividual and group photographs of the people staffing the stand, tak…Stand photographyProfessional photography of an exhibitor's stand across a show day: th…White balanceThe camera setting that makes white look white under a given light sou…Conference photographyCoverage of a conference or summit: speakers on stage, audience, netwo…HeadshotA tightly framed portrait of a person, head and shoulders, used for Li…Hero shotThe single strongest photograph of a stand, product or event, chosen t…Wide shotA photograph or clip that shows the whole stand or venue in context: t…
Video
Recap filmA short edited film, typically 30 to 90 seconds, that summarises a sho…AftermovieA longer event film, usually two to four minutes, released after the e…Vertical videoVideo framed in portrait orientation, 9 units wide by 16 tall, for Ins…ReelA short vertical video on Instagram (and by extension other platforms)…Aspect ratioThe proportion of width to height of an image or video frame. 16:9 is …B-rollSupplementary footage that supports the main shot or interview: hands …On-site interviewA short recorded statement from a leader, product specialist, distribu…Testimonial videoA film in which a customer describes their experience with a product o…Corporate videoFilms produced for a company rather than an event: company and brand f…Brand filmA film of 60 to 180 seconds that presents a company's purpose, people …Product filmA short film that shows a product clean in the studio and in use on lo…Multi-camera recordingRecording a stage or interview with two or more cameras at once (wide,…LivestreamBroadcasting an event live over the internet to remote viewers, with c…Drone footageAerial video and photographs taken with an unmanned aircraft. Not perm…
Events
Product revealThe staged moment at a launch or on a stand when a new product is show…KeynoteThe headline speech at a conference or summit, usually by a senior exe…Panel discussionA moderated conversation between several speakers on stage. Covered wi…Delegation visitA scheduled visit of officials, ministers or executives to a stand or …Stand activationA live experience staged at a stand to draw visitors: a DJ, a performe…Gala dinnerA formal evening event with dinner, speeches and often awards, held in…Awards nightAn event at which winners are announced and presented on stage. Each h…Store openingThe launch event of a new shop: queue before the doors, ribbon cutting…Press conferenceA staged announcement to journalists with a podium, branding and a Q&A…Photo boothA branded station at an event where guests take their own photographs,…
Post-production
SubtitlesText of the spoken words displayed on the video, either burned into th…Colour gradingThe adjustment of colour and contrast in the edit so every shot matche…Log footageVideo recorded with a flat, low-contrast profile that preserves more h…
Delivery
Same-day deliveryDelivery of edited photographs and finished video on the day of the ev…First selectsA small set of edited photographs delivered during the event, ahead of…Download linkA private web link through which the client downloads the edited photo…Raw filesUnprocessed camera files (photo RAW or video raw/log) that require edi…Sponsor setA subset of event photographs and clips showing a particular sponsor's…Edited photosPhotographs that have been selected, cropped, corrected for exposure a…
Business
Usage rightsThe rights a client receives to use the delivered photographs and film…Music licenceThe right to use a piece of music in a film. Recap films use library m…Revision roundA cycle in which the client reviews a cut or a photo selection and req…Fixed quoteA written price for a defined scope: hours on site, number of edited p…Model releaseWritten or recorded permission from a person to use their likeness in …Content packageA bundle of deliverables from one shooting day designed to feed social…White-label productionPhotography and video delivered under the client agency's or stand bui…
Venues
FAQ
About the glossary
Who is this glossary for?
Exhibitors, event managers, PR and marketing teams who book photography and video for shows and events in the UAE, and anyone comparing quotes and deliverables.
Can we suggest a term?
Yes. Send the word you could not find and we add it with a definition.
Is the glossary specific to Dubai?
The definitions are general; the practical notes refer to how things work at Dubai World Trade Centre, Expo City and ADNEC.
Contact
Planning a show or event in Dubai?
Send show, venue and dates. You get a fixed quote within 24 hours.
info@lumiq.mediaLUMIQ Media & Marketing FZCO · Building A1, Dubai Digital Park, Dubai Silicon Oasis, Dubai
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