Glossary · Video

What is B-roll?

Supplementary footage that supports the main shot or interview: hands on a product, visitors at a demo, the stand from the aisle, details of the architecture. Cut between interview segments and used in recap films.

VideoTrade show & event termsBy LUMIQ, Dubai
B-roll — LUMIQ trade show and event photography, Dubai
Why it matters

Why b-roll matters for an exhibitor in Dubai

Without B-roll an interview is a talking head; with it the film shows what the person is talking about.

In practice

How LUMIQ handles it

We shoot B-roll continuously during show hours and plan specific B-roll for every interview subject.

Contact

Planning a show or event in Dubai?

Send show, venue and dates. You get a fixed quote within 24 hours.

info@lumiq.media

LUMIQ Media & Marketing FZCO · Building A1, Dubai Digital Park, Dubai Silicon Oasis, Dubai
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