Glossary · Video

What is Reel?

A short vertical video on Instagram (and by extension other platforms), usually 7 to 30 seconds, cut to music or a trend. Reels are the format most exhibitors actually publish from a show.

VideoTrade show & event termsBy LUMIQ, Dubai
Reel — LUMIQ trade show and event photography, Dubai
Why it matters

Why reel matters for an exhibitor in Dubai

A reel from the stand posted on day one is seen by the audience that is in the hall on day two.

In practice

How LUMIQ handles it

Reels are shot vertical from the start and cut on site so the social team can post the same evening.

Contact

Planning a show or event in Dubai?

Send show, venue and dates. You get a fixed quote within 24 hours.

info@lumiq.media

LUMIQ Media & Marketing FZCO · Building A1, Dubai Digital Park, Dubai Silicon Oasis, Dubai
We reply within 24 hours. During a show week, WhatsApp is fastest.