ISM Middle East 2026 at a glance
| Dates | 3 – 5 November 2026 (3 show days) |
|---|---|
| Venue | Dubai World Trade Centre, Dubai |
| Organiser | Koelnmesse & Dubai World Trade Centre |
| Sector | Sweets & snacks |
| Who exhibits | Chocolate, confectionery, biscuit, savoury snack, ice-cream and dates producers plus national pavilions. |
| Who visits | Retail chains, importers, distributors, duty-free and HORECA buyers from the Middle East, Africa and Asia. |
| Our delivery | Edited photos and recap film the same day; first selects during the show day; interviews subtitled in English and Arabic |
Co-located with Gulfood Manufacturing and Private Label & Licensing Middle East on the same dates at DWTC.
Sister show of ISM Cologne; features a New Product Showcase and trend talks stage.
Visually rich product displays and tastings; good for close-up product photography.
Product, tasting and the people behind it
Food and beverage stands live from close-ups: the product, the packaging, the tasting counter and the reaction of the buyer holding a sample. We photograph the product range clean before the doors open, then work the tastings, chef demonstrations and buyer conversations from the edge of the stand with a macro lens and a long lens. Interviews with export managers and distributors are recorded in a quiet slot and subtitled in English and Arabic.
Before the doors open. We are on your stand as soon as badges allow: the empty architecture, graphics and product displays while everything is still clean, then team portraits before the first visitors arrive.
During show hours. Visitors, demonstrations, meetings and the atmosphere in the hall, always from the edge of the stand. Interviews are placed in a quiet slot, typically early afternoon, with our own light and lavalier microphones.
The same evening. Editing starts on site during the day. First selects reach you before the hall closes, the finished photo set and the recap film before the day is over, so your team posts on LinkedIn while ISM Middle East is still running.
For a 3-day show we agree a plan per day: full coverage on the opening day, when the stand is freshest and VIP visits are most likely, then shorter blocks on the following days for new visitors, new product angles and the vertical clips.
The sweets shot list for ISM Middle East
What we plan for a sweets stand at ISM Middle East, adjusted to your product and your stand plan in the pre-show call:
- Product range clean on the counter, then in a buyer's hands
- Tasting counters and chef demonstrations
- Packaging and ingredient macro shots
- Distributor meetings from the edge of the stand
- Export manager interview with subtitles
- Vertical clips of the tasting moment
Your ISM Middle East 2026 timeline
Working back from the opening day, 3 November 2026:
| By 22 September 2026 | Book the days you want covered (six weeks before ISM Middle East opens). You send hall and stand number, we send a fixed quote within 24 hours. |
|---|---|
| By 20 October 2026 | Register the crew for exhibitor or contractor badges and send us the stand plan, the product priorities and the names of the people to interview. |
| 2 November 2026 | Walk-through of the stand during build-up: camera positions, screens, lighting, where interviews can be recorded quietly. |
| 3 November 2026, before opening | Empty-stand set and team portraits while everything is clean. |
| 3 November 2026, show hours | Visitors, demos, VIP visits, interviews; first selects delivered before the hall closes. |
| 3 November 2026, evening | Finished photo set and recap film delivered by private download link. |
| 4 November 2026 to 5 November 2026 | Shorter coverage blocks on the following days for new visitors, new product angles and the vertical clips; a fresh clip every evening. |
Working at Dubai World Trade Centre
Dubai World Trade Centre sits on Sheikh Zayed Road between Downtown and DIFC, with the World Trade Centre metro station connected by walkway and Dubai International Airport about fifteen minutes away outside rush hour. The numbered halls, the Za'abeel Halls, the Sheikh Saeed Halls and the Trade Centre Arena are joined by one long concourse, so a crew moves between halls without stepping outside. Our studio is in Dubai Silicon Oasis, twenty minutes from the halls, so we are on your stand before the doors open.
The halls are air-conditioned and evenly lit, which keeps colours stable across a show day. Exterior shots of your signage or the Trade Centre entrance are taken early in the morning or after sunset, when the light is soft and the heat is bearable. Read more in our DWTC venue guide.
Booking from abroad
Most exhibitors at ISM Middle East book from abroad, and the process runs remotely: send hall and stand number by email or WhatsApp, you receive a fixed quote within 24 hours and confirm in writing. Payment is 50 percent on booking and 50 percent on the show day, by bank transfer. The quote is fixed, so what you confirm is what you pay.
ISM Middle East is one of the busier weeks of the UAE show season, so ask four to six weeks ahead if you want a specific day and time. Later requests usually work as well, because the crew is already in the city; during the show week WhatsApp is the fastest way to reach us.
What we produce for sweets exhibitors
Product close-ups
Packaging, ingredients and plated product photographed clean and in the hands of buyers.
Tastings and demos
Chef demonstrations and tasting counters with real visitors, from the edge of the stand.
Buyer conversations
Distributor meetings and signings documented without interrupting the deal.
Interviews
Export managers and partners on camera, lavalier audio, subtitles in English and Arabic.
Vertical clips
9:16 clips of product and tasting moments for Instagram and LinkedIn.
Recap film
A same-day recap film for your website, LinkedIn and your distributor mailing.
Published while the show is still on.
We edit on site while your event is running. First selects reach you during the day, the finished set and the recap film before the day is over, so your team posts on LinkedIn while the hall is still full, not a week later.
Not a showreel. Real deliveries.
Films delivered to real clients, most of them on the day of the event.
Stands, stages and the moments between.
Brands we have filmed and photographed
See the deliveries on our work page.
Three steps. Zero hassle.
Send us the date and the venue
Hall and stand number, what you need, by email or WhatsApp. You get a fixed quote within 24 hours, no shot list or briefing required.
We capture it
A small crew photographs and films your stand (booth), team, product and visitors without interrupting a single sales conversation.
Publish the same day
Edited photos and the recap film land in your inbox before the day is over, ready for LinkedIn, PR and your sales team.
ISM Middle East: questions exhibitors ask
When is ISM Middle East 2026 and where is it held?
ISM Middle East 2026 runs 3 – 5 November 2026 at Dubai World Trade Centre in Dubai. Co-located with Gulfood Manufacturing and Private Label & Licensing Middle East on the same dates at DWTC.
Where is LUMIQ based?
In Dubai Silicon Oasis, about twenty minutes from Dubai World Trade Centre, so the crew is on your stand before the doors open on every show day.
How fast do we get the photos and the film?
The same day. Editing starts on site during show hours; first selects reach you before the hall closes and the finished set with the recap film before the day is over. Keynote and signing photos can be delivered within the hour on request.
Can we book photo and video together?
Yes, and it is the most common booking: an experienced crew covers both, so you receive a full photo set and a recap film from a single booking, with one look across everything.
Do we need a shot list or briefing?
No. Send your goals in one short call or message, plus hall and stand number. With more than 20 years of production experience we know what a sweets & snacks stand needs; you approve the plan and focus on your visitors.
Are interviews subtitled?
Yes. On-stand interviews are delivered with subtitles in English and Arabic as standard, plus a clean version without subtitles for your own edits.
Can you cover several days of ISM Middle East?
Yes. For multi-day shows we typically cover the opening day in full and the following days in shorter blocks, so you get fresh content every day at a lower total than repeating full days.
Do you also film conferences and evening events around the show?
Yes. Keynotes, awards dinners, launch receptions and hospitality evenings at the hotels next to the venue are covered by the same crew on the same booking. See our event video page.
ISM Middle East 2026: secure your photographer
Send hall and stand number, the days you want covered and what you need. You get a fixed quote within 24 hours.
info@lumiq.mediaLUMIQ Media & Marketing FZCO · Building A1, Dubai Digital Park, Dubai Silicon Oasis, Dubai
We reply within 24 hours. During a show week, WhatsApp is fastest.