DUPHAT 2027 at a glance
| Dates | 30 March – 1 April 2027 (3 show days) |
|---|---|
| Venue | Dubai World Trade Centre, Dubai |
| Organiser | INDEX Conferences & Exhibitions |
| Sector | Pharmaceuticals |
| Who exhibits | Pharma manufacturers, API and raw-material suppliers, distributors, packaging and pharma-machinery firms (1,376 brands in 2026). |
| Who visits | Pharmacists, physicians, hospital procurement, regulators and distributors (31,680 in 2026). |
| Our delivery | Edited photos and recap film the same day; first selects during the show day; interviews subtitled in English and Arabic |
32nd edition; segments include VitaShow, ParaPharma, DUPHAT Tech and a Startup Zone.
Large conference with 155+ international speakers and CME sessions.
Country pavilions from 101 countries; strong pavilion-style coverage.
Devices, demonstrations and the clinical audience
Medical shows are about devices in use: an imaging system, a dental chair, a laser handpiece, demonstrated to a clinician who asks precise questions. We photograph the equipment clean before opening, then the demonstrations with real visitors, always asking before filming where a patient model or a treatment area is involved. Interviews with your product specialists and key opinion leaders are recorded at the stand and cut into short statements for LinkedIn and for distributors who could not travel.
Before the doors open. We are on your stand as soon as badges allow: the empty architecture, graphics and product displays while everything is still clean, then team portraits before the first visitors arrive.
During show hours. Visitors, demonstrations, meetings and the atmosphere in the hall, always from the edge of the stand. Interviews are placed in a quiet slot, typically early afternoon, with our own light and lavalier microphones.
The same evening. Editing starts on site during the day. First selects reach you before the hall closes, the finished photo set and the recap film before the day is over, so your team posts on LinkedIn while DUPHAT is still running.
For a 3-day show we agree a plan per day: full coverage on the opening day, when the stand is freshest and VIP visits are most likely, then shorter blocks on the following days for new visitors, new product angles and the vertical clips.
The pharmaceuticals shot list for DUPHAT
What we plan for a pharmaceuticals stand at DUPHAT, adjusted to your product and your stand plan in the pre-show call:
- Devices clean before opening, then in demonstration
- Hands-on sessions with clinicians, with consent
- Product specialist interview
- Your speakers at the conference stages, where allowed
- Team portraits
- Vertical clips of the device in use
Your DUPHAT 2027 timeline
Working back from the opening day, 30 March 2027:
| By 16 February 2027 | Book the days you want covered (six weeks before DUPHAT opens). You send hall and stand number, we send a fixed quote within 24 hours. |
|---|---|
| By 16 March 2027 | Register the crew for exhibitor or contractor badges and send us the stand plan, the product priorities and the names of the people to interview. |
| 29 March 2027 | Walk-through of the stand during build-up: camera positions, screens, lighting, where interviews can be recorded quietly. |
| 30 March 2027, before opening | Empty-stand set and team portraits while everything is clean. |
| 30 March 2027, show hours | Visitors, demos, VIP visits, interviews; first selects delivered before the hall closes. |
| 30 March 2027, evening | Finished photo set and recap film delivered by private download link. |
| 31 March 2027 to 1 April 2027 | Shorter coverage blocks on the following days for new visitors, new product angles and the vertical clips; a fresh clip every evening. |
Working at Dubai World Trade Centre
Dubai World Trade Centre sits on Sheikh Zayed Road between Downtown and DIFC, with the World Trade Centre metro station connected by walkway and Dubai International Airport about fifteen minutes away outside rush hour. The numbered halls, the Za'abeel Halls, the Sheikh Saeed Halls and the Trade Centre Arena are joined by one long concourse, so a crew moves between halls without stepping outside. Our studio is in Dubai Silicon Oasis, twenty minutes from the halls, so we are on your stand before the doors open.
The halls are air-conditioned and evenly lit, which keeps colours stable across a show day. Exterior shots of your signage or the Trade Centre entrance are taken early in the morning or after sunset, when the light is soft and the heat is bearable. Read more in our DWTC venue guide.
Booking from abroad
Most exhibitors at DUPHAT book from abroad, and the process runs remotely: send hall and stand number by email or WhatsApp, you receive a fixed quote within 24 hours and confirm in writing. Payment is 50 percent on booking and 50 percent on the show day, by bank transfer. The quote is fixed, so what you confirm is what you pay.
DUPHAT is one of the busier weeks of the UAE show season, so ask four to six weeks ahead if you want a specific day and time. Later requests usually work as well, because the crew is already in the city; during the show week WhatsApp is the fastest way to reach us.
What we produce for pharmaceuticals exhibitors
Devices and detail
Equipment photographed clean before opening, then in demonstration with clinicians.
Live demonstrations
Hands-on sessions and demo areas documented with consent, from the edge of the stand.
Specialist interviews
Product specialists and key opinion leaders on camera, subtitled in English and Arabic.
Conference sessions
Your speakers at the CME stages, photographed and filmed where rules allow.
Vertical clips
9:16 clips of the device in use for LinkedIn and Instagram.
Recap film
A same-day recap film for your website and your distributor network.
Published while the show is still on.
We edit on site while your event is running. First selects reach you during the day, the finished set and the recap film before the day is over, so your team posts on LinkedIn while the hall is still full, not a week later.
Not a showreel. Real deliveries.
Films delivered to real clients, most of them on the day of the event.
Stands, stages and the moments between.
Brands we have filmed and photographed
See the deliveries on our work page.
Three steps. Zero hassle.
Send us the date and the venue
Hall and stand number, what you need, by email or WhatsApp. You get a fixed quote within 24 hours, no shot list or briefing required.
We capture it
A small crew photographs and films your stand (booth), team, product and visitors without interrupting a single sales conversation.
Publish the same day
Edited photos and the recap film land in your inbox before the day is over, ready for LinkedIn, PR and your sales team.
DUPHAT: questions exhibitors ask
When is DUPHAT 2027 and where is it held?
DUPHAT 2027 runs 30 March – 1 April 2027 at Dubai World Trade Centre in Dubai. 32nd edition; segments include VitaShow, ParaPharma, DUPHAT Tech and a Startup Zone.
Where is LUMIQ based?
In Dubai Silicon Oasis, about twenty minutes from Dubai World Trade Centre, so the crew is on your stand before the doors open on every show day.
How fast do we get the photos and the film?
The same day. Editing starts on site during show hours; first selects reach you before the hall closes and the finished set with the recap film before the day is over. Keynote and signing photos can be delivered within the hour on request.
Can we book photo and video together?
Yes, and it is the most common booking: an experienced crew covers both, so you receive a full photo set and a recap film from a single booking, with one look across everything.
Do we need a shot list or briefing?
No. Send your goals in one short call or message, plus hall and stand number. With more than 20 years of production experience we know what a pharmaceuticals stand needs; you approve the plan and focus on your visitors.
Are interviews subtitled?
Yes. On-stand interviews are delivered with subtitles in English and Arabic as standard, plus a clean version without subtitles for your own edits.
Can you cover several days of DUPHAT?
Yes. For multi-day shows we typically cover the opening day in full and the following days in shorter blocks, so you get fresh content every day at a lower total than repeating full days.
Do you also film conferences and evening events around the show?
Yes. Keynotes, awards dinners, launch receptions and hospitality evenings at the hotels next to the venue are covered by the same crew on the same booking. See our event video page.
DUPHAT 2027: secure your photographer
Send hall and stand number, the days you want covered and what you need. You get a fixed quote within 24 hours.
info@lumiq.mediaLUMIQ Media & Marketing FZCO · Building A1, Dubai Digital Park, Dubai Silicon Oasis, Dubai
We reply within 24 hours. During a show week, WhatsApp is fastest.