Abu Dhabi International Book Fair 2027 at a glance
| Dates | 24 April – 3 May 2027 (10 show days) |
|---|---|
| Venue | ADNEC Abu Dhabi, Abu Dhabi |
| Organiser | Abu Dhabi Arabic Language Centre |
| Sector | Publishing & culture |
| Who exhibits | Publishers, literary agencies, cultural institutions and country pavilions. |
| Who visits | Readers, families, authors, librarians, rights buyers and educators. |
| Our delivery | Edited photos and recap film the same day; first selects during the show day; interviews subtitled in English and Arabic |
36th edition; dates published by the organiser through 2030.
Ten-day public fair with talks, signings and cultural programme stages.
Large family footfall on evenings and weekends.
Screens, demos and stage moments
LED walls, dashboards and live demos are the heart of a technology stand, and they are the hardest thing to photograph well: screens band, flicker and blow out unless shutter speed and white balance are matched to the panel. We shoot every screen clean before the doors open and again in use with visitors, and we cover keynotes, signings and delegation visits with two angles where organiser rules allow. Executive and engineer interviews are recorded at the stand with a lavalier microphone and subtitled in English and Arabic.
Before the doors open. We are on your stand as soon as badges allow: the empty architecture, graphics and product displays while everything is still clean, then team portraits before the first visitors arrive.
During show hours. Visitors, demonstrations, meetings and the atmosphere in the hall, always from the edge of the stand. Interviews are placed in a quiet slot, typically early afternoon, with our own light and lavalier microphones.
The same evening. Editing starts on site during the day. First selects reach you before the hall closes, the finished photo set and the recap film before the day is over, so your team posts on LinkedIn while Abu Dhabi International Book Fair is still running.
For a 10-day show we agree a plan per day: full coverage on the opening day, when the stand is freshest and VIP visits are most likely, then shorter blocks on the following days for new visitors, new product angles and the vertical clips.
The publishing shot list for Abu Dhabi International Book Fair
What we plan for a publishing stand at Abu Dhabi International Book Fair, adjusted to your product and your stand plan in the pre-show call:
- LED walls and dashboards at matched shutter speed, before opening and in use
- Demo stations with a visitor's hands in frame
- Stage sessions and signings from two angles
- Delegation walkthroughs without stepping into the group
- Team portraits against your own graphics
- Vertical clips of the busiest demo moment
Your Abu Dhabi International Book Fair 2027 timeline
Working back from the opening day, 24 April 2027:
| By 13 March 2027 | Book the days you want covered (six weeks before Abu Dhabi International Book Fair opens). You send hall and stand number, we send a fixed quote within 24 hours. |
|---|---|
| By 10 April 2027 | Register the crew for exhibitor or contractor badges and send us the stand plan, the product priorities and the names of the people to interview. |
| 23 April 2027 | Walk-through of the stand during build-up: camera positions, screens, lighting, where interviews can be recorded quietly. |
| 24 April 2027, before opening | Empty-stand set and team portraits while everything is clean. |
| 24 April 2027, show hours | Visitors, demos, VIP visits, interviews; first selects delivered before the hall closes. |
| 24 April 2027, evening | Finished photo set and recap film delivered by private download link. |
| 25 April 2027 to 3 May 2027 | Shorter coverage blocks on the following days for new visitors, new product angles and the vertical clips; a fresh clip every evening. |
Add Abu Dhabi International Book Fair 2027 to my calendar (.ics)
Working at ADNEC Abu Dhabi
Abu Dhabi National Exhibition Centre (ADNEC) is on Khaleej Al Arabi Street, about twenty minutes from Abu Dhabi International Airport and ninety minutes by road from our Dubai studio. The 12 main halls run along a single concourse with the ICC Hall and the Capital Suite conference rooms at the far end; the outdoor areas take vehicles, rigs and larger machinery. A show day in Abu Dhabi starts with a pre-dawn drive from Dubai or a hotel next to the venue, and either way we are on your stand before the doors open.
Read more in our ADNEC venue guide and on the Abu Dhabi page.
Booking from abroad
Most exhibitors at Abu Dhabi International Book Fair book from abroad, and the process runs remotely: send hall and stand number by email or WhatsApp, you receive a fixed quote within 24 hours and confirm in writing. Payment is 50 percent on booking and 50 percent on the show day, by bank transfer. The quote is fixed, so what you confirm is what you pay.
Abu Dhabi International Book Fair is one of the busier weeks of the UAE show season, so ask four to six weeks ahead if you want a specific day and time. Later requests usually work as well, because the crew is already in the city; during the show week WhatsApp is the fastest way to reach us.
What we produce for publishing exhibitors
Screens and demos
LED walls and dashboards photographed without banding, demo stations clean and in use.
Keynotes and signings
Speakers on stage and partner agreements, two angles, selects within the hour on request.
Delegation visits
VIP walkthroughs and ministry tours documented as they happen, without stepping into the conversation.
Vertical clips
9:16 clips of the demo and the crowd for LinkedIn, Instagram and X, delivered with the photos.
Recap film
A 30 to 90 second film per show day, edited on site, published while the show is still on.
Team portraits
Your team on the stand before opening, for LinkedIn and the follow-up mailing.
Published while the show is still on.
We edit on site while your event is running. First selects reach you during the day, the finished set and the recap film before the day is over, so your team posts on LinkedIn while the hall is still full, not a week later.
Not a showreel. Real deliveries.
Films delivered to real clients, most of them on the day of the event.
Stands, stages and the moments between.
Brands we have filmed and photographed
See the deliveries on our work page.
Three steps. Zero hassle.
Send us the date and the venue
Hall and stand number, what you need, by email or WhatsApp. You get a fixed quote within 24 hours, no shot list or briefing required.
We capture it
A small crew photographs and films your stand (booth), team, product and visitors without interrupting a single sales conversation.
Publish the same day
Edited photos and the recap film land in your inbox before the day is over, ready for LinkedIn, PR and your sales team.
Abu Dhabi International Book Fair: questions exhibitors ask
When is Abu Dhabi International Book Fair 2027 and where is it held?
Abu Dhabi International Book Fair 2027 runs 24 April – 3 May 2027 at ADNEC Abu Dhabi in Abu Dhabi. 36th edition; dates published by the organiser through 2030.
Where is LUMIQ based?
In Dubai Silicon Oasis, a short drive from ADNEC Abu Dhabi, so the crew is on your stand before the doors open on every show day.
How fast do we get the photos and the film?
The same day. Editing starts on site during show hours; first selects reach you before the hall closes and the finished set with the recap film before the day is over. Keynote and signing photos can be delivered within the hour on request.
Can we book photo and video together?
Yes, and it is the most common booking: an experienced crew covers both, so you receive a full photo set and a recap film from a single booking, with one look across everything.
Do we need a shot list or briefing?
No. Send your goals in one short call or message, plus hall and stand number. With more than 20 years of production experience we know what a publishing & culture stand needs; you approve the plan and focus on your visitors.
Are interviews subtitled?
Yes. On-stand interviews are delivered with subtitles in English and Arabic as standard, plus a clean version without subtitles for your own edits.
Can you cover several days of Abu Dhabi International Book Fair?
Yes. For multi-day shows we typically cover the opening day in full and the following days in shorter blocks, so you get fresh content every day at a lower total than repeating full days.
Do you also film conferences and evening events around the show?
Yes. Keynotes, awards dinners, launch receptions and hospitality evenings at the hotels next to the venue are covered by the same crew on the same booking. See our event video page.
Abu Dhabi International Book Fair 2027: secure your photographer
Send hall and stand number, the days you want covered and what you need. You get a fixed quote within 24 hours.
info@lumiq.mediaLUMIQ Media & Marketing FZCO · Building A1, Dubai Digital Park, Dubai Silicon Oasis, Dubai
We reply within 24 hours. During a show week, WhatsApp is fastest.