Sunakin: event highlights with live interviews

At a glance

The brief

Sunakin wanted more than a recap: a film that carried the energy of the event and let real people speak. Live interviews with guests and the team were part of the brief from the start, so the film could work as a brand story and not only as an aftermovie.

What we did

We covered the stand and the stage over the event, recorded short interviews with lavalier microphones in a quiet corner and cut the highlights film around those voices: stage moments, crowd reactions, product and brand ambassadors, with the interviews as the spine. The four-minute version above is the long cut for the website and YouTube; shorter social versions were cut from the same material.

Why it matters

Interviews recorded on the day are the cheapest and most convincing testimonial content a brand can own, because the customer is already there and already enthusiastic. We build that slot into every event day; see event video for how it works in Dubai.