YOOZ at World Vape Show, Dubai World Trade Centre

At a glance

The brief

YOOZ exhibited at World Vape Show at Dubai World Trade Centre with a large stand, brand ambassadors, product displays and a steady flow of distributors from the region. The brief was the one every exhibitor has and few get: a film that could go out on the brand's channels while the show was still running, not a week after everyone had flown home.

What we did

Our crew photographed and filmed the stand from the clean set before the doors opened through the busy hours of the show day: the architecture and product walls, the ambassadors, the conversations at the counters and the atmosphere in the hall. The film was cut on site during the day, graded to the brand's colours and delivered to the client the same day, together with the edited photo set.

The result is the 30-second film above, delivered in 16:9 for the website and LinkedIn. It is the kind of piece that gets reused for months: in distributor mailings, as a stand-design reference, and as proof for next year's budget.

Why it matters

World Vape Show is a trade-only show with buyers from the Middle East, Africa and Asia in the hall for three days. Content that reaches those buyers on the evening of day one still lands while they are deciding whom to visit on day two. That is the whole argument for same-day delivery, and this film is what it looks like in practice. See what we produce for exhibitors on the World Vape Show page and the DWTC venue guide.